We're delighted to announce a new multi-year drinks deal with Carlsberg Marston’s Brewing Company which will see Carlsberg become the Club’s official lager, beer and cider partner, and local drinks wholesale supplier Primo Drinks becoming the Club’s official drinks supplier.

The exciting agreement with Carlsberg Marston’s will see a new, wide range of choices for both Celtic supporters on matchdays and visitors to The Venues at Celtic on non-matchdays from its extensive portfolio of brands. This will include Carlsberg Pilsner, Birrificio Angelo Poretti, Somersby Cider, Brooklyn Pilsner, Brooklyn Stonewall Inn IPA and Wainwright Gold. As well as a wide range of wines, spirits and soft drinks, Primo will also be supplying Guinness on draught.

As part of this multi-year partnership, Carlsberg Marston’s is also supporting the redevelopment works that have been underway at Bower Fold over the past month, including the establishment of the Club’s new event spaces, Grays Now and The 1909, the refurbishment of The Celtic Social, and the forthcoming development of The Bridge, an attractive modern fanzone area, all designed to significantly improve the Celtic fans’ matchday experience.

Stalybridge Celtic’s Commercial Director, Steve Dewsnip, said: “We are thrilled to be partnering with both an iconic, world-famous brewer and the UK’s largest family-run drinks wholesaler.

They have both instantly aligned with our vision at Bower Fold and with their help we can’t wait to offer our supporters more choice than ever before from their first-class, globally recognisable line of products.”

Although a relatively new player in the UK drinks market being formed in 2020 from a joint venture between Carlsberg UK and Marston’s PLC, Carlsberg Marston’s is now one of the UK’s largest brewers and the leading UK brewer of cask ale. It combines over 300 years of shared values, history, expertise and heritage in UK brewing and boasts an unrivalled portfolio of lagers, ales and craft beers.

Joe Connell, Key Account Manager at Carlsberg Marston’s Brewing Company, said: “Carlsberg Marstons and I are very excited to be working with the club alongside our partner Primo Drinks. The club has some great plans for the future and the new event spaces look amazing. I’m sure the Celtic fans will love what the Club has done with the place and which is now complemented by a great new brand line up which I’m sure will go down a treat.”

In addition, this innovative partnership will see Carlsberg Marston’s and Primo Drinks sponsoring Celtic’s Man of the Match award at each home game next season with each Celtic winner, as selected by the match sponsors, receiving a gift box of beers from the extensive Carlsberg Marston’s portfolio.